In 1967 The Beatles released Sgt Pepper and the album was never the same again. Up until this release the album had simply been considered as a convenient way of packaging a collection of songs. It required the collective vision of The Beatles to realise the album could be considered as a complete body of work in its own right, and the ‘Concept Album’ was born.
Fast forward to 2012 and the Internet and Apps are opening up new possibilities for artists. The album is evolving and could soon be replaced by a myriad of different release schedules and cycles. With the ARTPOP project Lady Gaga will take another step forward opening the door for other artists to develop the idea further.
We could soon see a time when fans subscribe to an ‘album’ rather than pay for a piece of plastic every 2-3 years. This could also enable artists to expand in to video, film, books, merchandise and other art forms as the project takes shape over a period of time.
This is what Lady Gaga has to say on her website. Let us know what you think.
ARTPOP is not just an ALBUM its a PROJECT
Im excited to tell you all that ARTPOP is going to be a multimedia experience that comes in different forms. The most major way to fully immerse yourself in ARTPOP is through the APP. ARTPOP will be released as an IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works! I will also be able to upload new things to the APP all the time, the same way i upload to twitter and LM.com. You inspired me to create something that communicated with images, because YOU do, YOU communicate with me and each other with .gifs and pictures, and artwork, graphics ALL DAY 24/7/ YOU’RE an ARTPOP generation. Im hoping you will all continue to grow together and stay connected through your creativity. much love. love, gaga p.s (start asking for IPADS FOR XMAS!!) its gonna be so fun. but dont worry. it will also be released in the regular physical and digitals which will be unique and different to the app.