Could a legal case in the US put an end to stage diving? If you’re performing and get the urge to do a full swallow dive in to the mosh pit, would this story make you think twice?
In short, the singer of American band, Fishbone is facing a damages bill in the region of £820,000 ($1.3m) after injuring an audience member, who let’s not forget was presumably a fan, in a mid-show leap from the stage.
The gig happened in February 2010 at the World Live Cafe in Philadelphia. The unlucky fan, Kimberly Myers, was knocked to the ground after singer Angelo Moore performed his customary stage dive, and suffered a fractured skull in the fall.
On the radio this morning I heard Amy Chua talking about her new book, “The Triple Package: How Three Unlikely Traits Explain the Rise and Fall of Cultural Groups in America” (Amazon)
The three traits for success are:
- A feeling that you are, in some way, superior
- A feeling of insecurity – that what you have done is not enough
- Self-discipline and the ability to focus on long term goals
It got me thinking how these relate to musicians and artists?
Taking place this weekend is the music conference it’s become fashionable to hit with a baseball bat – MIDEM. Once touted as the biggest music conference in the world (is it still?) the conference runs from Feb 1st – 4th. Held in the ultra-expensive city of Cannes (a bottle of Heineken in the Carlton? €22!) it remains a chance for music, advertising and technology companies to meet, discuss, drink and deal.
This year’s key theme is that growth is returning to the music industry (0.3% folks!) and many of the discussions are about how to keep it up. Given the huge, dramatic decrease in the industry over the last 10 years, it’s perhaps not surprising that at some point the decline had to stop simply because it couldn’t get lower. For instance, the record industry couldn’t lay off any more people, the new services had to start taking off at some time, the transition from CD to legal digital had to take hold. But, how much of this growth is because of the ‘strategies’ discussed at conferences like MIDEM and how much would have happened QUICKER had the industry not followed the course they chose is of course debatable.
“Facebook Advertising For Musicians” is a free course in the Artist Academy. It contains details of how to set up and get the most out of a Facebook advertising campaign.
Due to the huge size and growth of Facebook it’s difficult for anyone, especially musicians, to ignore. So many people use it to be updated on the music they like that if an artist doesn’t use it, they could be missing out on a free way to update fans on new albums, tours, videos etc.
Despite a general reluctance to spend money on Facebook we have found it can be effective under certain conditions. It can be used effectively to sell gig tickets to small shows and increase Likes.